The Two Sides of ADVERTISING

A world so blurred : Print Media | Social Media

The 20th century saw the rise of print media and it became the most prominent method for marketing. With the rise of the internet and smartphones, social media has now become a platform for sharing ideas, thoughts, and building brands too. But does it mean that it is the end of print media for good? There are many things that go in favor of social media, it is more accessible, cost-effective, and eco-friendly. However, a large number of people still prefer to read the stuff paper rather than on smartphones and other hand-held devices. Moreover, there are many areas not only in developing countries but also in developed ones where internet connectivity is a big issue. In such areas, print media seems to be the only available solution for marketing as well as disseminating information.


Print media is still a prominent method of consuming information for many people especially for the millennial’s and the generations before. Gen Z is surely more hooked to digital platforms and they are all set to take the digital revolution ahead. If you ask an expert who has worked on both the adverting platforms, you will know that they both have their unique attributes. Once you understand the nuances of both, it is easier to strategics and choose the appropriate method for yourself. To get the best out of your campaign, it is very important that you select a fitting vehicle for the marketing of your brand.

Untangle your pathways.

We all know that social media is ubiquitous and we can access it any time with our smartphones. The creative hoardings have been and will be a strong way of promulgating brands for a very long time. Many people suggest that is future is in digital and printed ads are going to be extinct, but that is not really true. Unless there is a lockdown that the whole world recently experienced, people will venture out of their home for something or the other. Work from home is certainly a more cost-effective option for many businesses but it will always be a secondary one. The same thing is applied to education as well because we tend to be more productive when working together.

The murky use of right communication.

The thing about advertising is that it could be made effective in many ways. Thus, you don’t have to stick to just one method. You can quickly switch to another marketing practice as per the demands of your industry and audiences. Thankfully, it is not very difficult as you could find many experts out there who could help you with this. Every campaign has to be planned on the basis of research because you need to know what exactly your customer is looking for. This is the rule of thumb that needs to be followed in digital as well as print advertising. No matter which method you choose you have to be thorough with it and come up with some pioneering. Then only, you can grab the attention of audiences in a little time.

The power is in your risk.

With both of these platforms, you can do a lot and make brands popular among their prospective customers. They both are equally effective and have the potential to give powerful results. To make the most of them, it is vital that you understand their subtleties thoroughly and then create your campaign. No matter what the product is, you can always create something that floats the boat of your customers. For the advertisers, it is very easy to understand the significance of both of these platforms. Unless they do it, it is impossible to reach every single prospective customer and to make the brand perfectly popular. When you make efforts on both ends, the results are surely more promising.