Ujaas Energy Ltd.
Campaign Name:
e-bike lo, stylish bano, savings kro.
Challenge:
To launch a complete new range of electric bikes in Madhya Pradesh & Maharashtra .
Idea:
To break the reproach against electric bikes & highlight its odds in a stylish & easy-going way.
Execution:
We launched a campaign under the established brand Ujaas as "e-bike lo, stylish bano, savings kro" for the 2 new vehicles - eSPA & eGO. The campaign was composed smartly that served savings & benefits agenda of e-bikes & how one can be cool with such vehicle also. Parallel, both the bikes were registered as per the government norms & requisites of the market. The campaign was applauded with the best attention in the market & a successful new range of product got established in the e-bike segment.
e-bike lo, stylish bano, savings kro.
Challenge:
To launch a complete new range of electric bikes in Madhya Pradesh & Maharashtra .
Idea:
To break the reproach against electric bikes & highlight its odds in a stylish & easy-going way.
Execution:
We launched a campaign under the established brand Ujaas as "e-bike lo, stylish bano, savings kro" for the 2 new vehicles - eSPA & eGO. The campaign was composed smartly that served savings & benefits agenda of e-bikes & how one can be cool with such vehicle also. Parallel, both the bikes were registered as per the government norms & requisites of the market. The campaign was applauded with the best attention in the market & a successful new range of product got established in the e-bike segment.
