Speed Labs
Campaign Name:
Score Karo Potential se Zada
Challenge:
To introduce a new personalized learning platform in the education market & make it a household name at mass level.
Idea:
To demystify the only quest ~ " Bachcha padhta toh bahot hai, par score kyon nai kar pata" of every parent & address this household issue!
Execution:
After a survey, what stuck us hard was, how parents justify their child' low score reasons from different outlooks. A campaign was created to tease and rectify this emotion, labelled as "SCORE KARO POTENTIAL SE ZADA". Weak strings of Parents & Children were addressed by a proper demonstration of the product. FREE DEMO & HOME COUNSELLING was availed for students to witness how the SpeedLabs platform is the hope of change they are looking for. Campaign results were 100% & soon major states of India were covered with positive responses. It also managed to challenge our fierce competitors like Byjus, Cuemath, Topprs, and Extramarks & give better results at a low-cost ratio.
Score Karo Potential se Zada
Challenge:
To introduce a new personalized learning platform in the education market & make it a household name at mass level.
Idea:
To demystify the only quest ~ " Bachcha padhta toh bahot hai, par score kyon nai kar pata" of every parent & address this household issue!
Execution:
After a survey, what stuck us hard was, how parents justify their child' low score reasons from different outlooks. A campaign was created to tease and rectify this emotion, labelled as "SCORE KARO POTENTIAL SE ZADA". Weak strings of Parents & Children were addressed by a proper demonstration of the product. FREE DEMO & HOME COUNSELLING was availed for students to witness how the SpeedLabs platform is the hope of change they are looking for. Campaign results were 100% & soon major states of India were covered with positive responses. It also managed to challenge our fierce competitors like Byjus, Cuemath, Topprs, and Extramarks & give better results at a low-cost ratio.
