ALEXIA
Objective:
To renew the trademark identity with a tweaked brand name.
Challenge:
To expand brand equity with a new brand name & enhance its bandwidth.
Idea:
To re-create the brand image & emphasis more on the value-added skills that Alexia offer on all the contemporary courses like B.Sc, B.com, BBA etc.
Execution:
A well-thought campaign related to offered courses was set-up. The focal point featured the appendix of skills that Alexia strengthens apart from textual knowledge. It strongly conveyed the message of how regular courses can also be beneficial in creating a strong career under the right guidance. The name renewable was a triumph with increasing footfalls.
To renew the trademark identity with a tweaked brand name.
Challenge:
To expand brand equity with a new brand name & enhance its bandwidth.
Idea:
To re-create the brand image & emphasis more on the value-added skills that Alexia offer on all the contemporary courses like B.Sc, B.com, BBA etc.
Execution:
A well-thought campaign related to offered courses was set-up. The focal point featured the appendix of skills that Alexia strengthens apart from textual knowledge. It strongly conveyed the message of how regular courses can also be beneficial in creating a strong career under the right guidance. The name renewable was a triumph with increasing footfalls.
