VIBHOR OIL
Objective:
In a fierce & cluttered FMCG market, establish VIBHOR OIL specifically among Hindi speech audience
Campaign Name:
Pure khaoge, healthy soch paoge
Challenge:
200+ brands already ruling the kitchens of people, to introduce a new brand was quite a call.
Idea:
To highlight the purpose of healthy eating for healthy thinking, which is a scientifically proven thing
Execution:
A full-coverage campaign has broadcast that voiced how healthy eating triggers healthy thinking approach for users. From on-ground to outdoor channels, mainstream to personal communication, radios to television, activities were conducted circulating healthy thinking ideas. As a mind full development connection was illuminated, people were drawn towards the product utility for better health objective.
In a fierce & cluttered FMCG market, establish VIBHOR OIL specifically among Hindi speech audience
Campaign Name:
Pure khaoge, healthy soch paoge
Challenge:
200+ brands already ruling the kitchens of people, to introduce a new brand was quite a call.
Idea:
To highlight the purpose of healthy eating for healthy thinking, which is a scientifically proven thing
Execution:
A full-coverage campaign has broadcast that voiced how healthy eating triggers healthy thinking approach for users. From on-ground to outdoor channels, mainstream to personal communication, radios to television, activities were conducted circulating healthy thinking ideas. As a mind full development connection was illuminated, people were drawn towards the product utility for better health objective.
