The International
School of Bombay (TISB)
Objective:
To lay the School foundation with 100% admission ratio.
Challenge:
To fetch most recognition in the establishment year of School .
Idea:
To launch TISB as an advanced equipped School for better learning of toddlers among strongly rooted Schools in Indore.
Execution:
A strategically drafted on-ground activity was launched that communicated innovating offing of the School. We blurred the philosophical concept of schooling & adopted all paths of digital, print, radio communication stating our price & time preposition to parents. In the first year of business, it quite challenging to get maximum admission as Parents prefer known names in the city. But on-ground activity, real-time presentation & result-oriented vision caused the school door full of footprints.
To lay the School foundation with 100% admission ratio.
Challenge:
To fetch most recognition in the establishment year of School .
Idea:
To launch TISB as an advanced equipped School for better learning of toddlers among strongly rooted Schools in Indore.
Execution:
A strategically drafted on-ground activity was launched that communicated innovating offing of the School. We blurred the philosophical concept of schooling & adopted all paths of digital, print, radio communication stating our price & time preposition to parents. In the first year of business, it quite challenging to get maximum admission as Parents prefer known names in the city. But on-ground activity, real-time presentation & result-oriented vision caused the school door full of footprints.
